Creating Content for Smart Screens
TIPS
"ANIMATED POSTER"
Because the Smart Screens must be able to perform effectively in noisy
and high-traffic conditions, your ad must be visually (and aurally)
engaging as well as informative. Think of the ad as a poster for passing
shoppers. Y our message should be clear no matter when a shopper sees
your ad.
SPACE
Smart Screens are portrait/vertical displays, not landscape/horizontal
displays. They are very big screens — try to activate the entire space
fully, giving ample space for your most important messages. 
TIME
Your ad will be 15-seconds long, so be mindful of how much information
you can give in that amount of time. Edit! Text in 1 - 6 word strings
generally need at least 3 seconds of clear visibility. Any more text
than that requires at least 6 - 8 seconds or more.)
SOUND
Since Smart Screens are capable of playing crisp, stereo sound, captivate
two senses from shoppers instead of just one by incorporating sound
and/or music to your ad.
INFORMATION
Include a clear call to action letting shoppers know what you want
them to do. Company name, logos, phone numbers, taglines, product/service
images should be given enough clear on-screen time so passing shoppers
will get your message no matter what portion of the ad they see.
WHAT TO GIVE US
If we are making the ad:
LOGOS
.AI/.EPS files
(“Create Outlines” for all type in the logo)
.PSD/.TIF/.TGA files (at least 300dpi)
PHOTOS
.PSD/.TIF/.TGA files (at least 300dpi)
VIDEOS
Beta SP/DVD/Uncompressed Quicktime
files .MOV/.AVI files
(720 x 480, 720 x 486 or 640 x 480, 29.97 FPS
or 30 FPS
AUDIO
.WAV/.AIFF files (44.1k Hz or 48.0k Hz,16-bit, Stereo)
If you are making the ad:
Uncompressed .MOV/.AVI file
(480 x 848, with 44.1k Hz/16-bit/Stereo sound)
Common Arrangements
HOW TO SEND IT
LESS THAN 10MB
email: bruiz@adspacenetworks.com
10MB - 100MB
FTP(request username and password)
WE ALSO ACCEPT ASSETS DELIVERED VIA DVD/CD/USB or FIREWIRE portable hard drives
Send all assets to:
Adspace Networks, Inc
Bryan Ruiz
122 East 42nd Street
6th Floor, Suite 620
New York, NY 10168
Phone: 646.367.5300
Fax: 646.367.5306
bruiz@adspacenetworks.com
Creative
Content Order Form
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