OVERVIEW
Adspace Digital Mall Network is a Nielsen measured in-mall television network dedicated to engaging shoppers through programming about the best values, latest trends, and hottest new merchandise in the mall. Adspace sells advertising in 15 second spots around this programming. Over 1800 Smart Screens are strategically placed in high traffic common areas in 137 class A regional shopping centers covering 43 top DMA’s. The network is particularly effective in reaching teens, young adults, and women of all ages. Nationally, Adspace malls reach 119 million engaged shoppers each month, a true mass medium. A four week schedule generates a 13.5 rating against adults 18-49, double the average for a network primetime show, at 25% of the cost.
Why Should I Advertise in Shopping Centers?
- Shoppers love malls…it’s an escape to a carefree world of reinvention. An indulgence, a change to find something new. Adspace Digital Mall Network programming caters to this mindset with sale information and short fashion and beauty features
- The Smart Screens are 8-feet tall, looking you straight in the eye! There are 14 screens in each mall on average
- Mindset + Programming + Engagement = Ad Recall
- 74% of viewers recall at least one advertisement
- Average ad recall is 35% of viewers
Who Can I Reach by Advertising in Shopping Malls?
- Our mall shoppers are upscale, educated and light TV viewers
- 137 malls in 43 top DMA’s reaching 119 million visitors a month
- Covering 61% of the U.S. population
