OVERVIEW

For many years, outdoor advertisers have been limited to static imagery, long lead times for creative changes, and an audience that is highly variable. And television advertisers have not been able to take advantage of full motion video and audio outside the home, where some demographic groups can best be reached. The Adspace Mall Network reverses these trends by delivering full motion digital video and audio in a mall environment that delivers an extremely large audience of upscale consumers that are in a buying frame of mind... with creative that can be changed daily if needed... at a cpm competitive with traditional outdoor advertising and significantly less expensive than television.

Why Should I Advertise in Shopping Centers?

After home and work, the average American spends more time in the mall than anywhere else
The average mall shopping trip lasts 87 minutes
Consumers shopping in the mall are in a buying frame of mind, and more open to your message

Who Can I Reach by Advertising in Shopping Malls?

Each month over 1 million consumers visit the average Type A mall (enclosed, larger than 700,000 square feet)
These mall shoppers are affluent, with Household Income nearly double that of the general population ($77K vs. $41K annual HHI)
Teen girls and boys, women 18-34, and men 18-24 index highest among mall visitors
Adspace malls capture up to 35% of a mall trading area's consumers monthly
Nationally, Adspace malls reach over 100 million consumers each month…a true mass medium

Click here to view mall demographics