More Research Highlights

  • Why Shopping Centers?
    • After home and work, the average American spends more time in the mall than anywhere else
    • The average mall shopping trip is 90 minutes (Nielsen, 2009)
  • Adspace Shopping Centers
    • Average household income indexes 175 versus national average….very upscale
  • Audio/video vs. static
    • Consumers are three times more likely to look at place based signage in motion vs. static (Envirosell)
  • Consumers view the Smart Screens
    •  Nielsen research shows 69% of mall visitors notice the Smart Screens and 35% of them remember each commercial on average