More Research Highlights

• Why Shopping Centers?
• After home and work, the average American spends more time in the mall than anywhere else
• The average mall shopping trip is 87 minutes
• Adspace Shopping Centers
• Average household income indexes 175 versus national average….very upscale
• Audio/video vs. static
• Consumers are three times more likely to look at place based signage in motion vs. static
• Consumers see the “Smart Screens”
•  Nielsen research shows 47% of mall visitors view the “Smart Screens” and 34% of them remember each commercial on average
• Consumers purchase from the “Smart Screens”
• 17% of women purchase an item promoted on the “Smart Screen” in a given trip
• The “Smart Screens” enhance the shopping experience
• 56% of mall visitors say the “Smart Screen” makes them more likely to shop at that mall
• Mall visitors remember commercials on the “Smart Screen”
• 65% of teens remembered a Nintendo commercial in a recent exit study