More Research Highlights

• Why Shopping Centers?
• After home and work, the average American spends more time in the mall than anywhere else
• The average mall shopping trip is 90 minutes (Nielsen, 2009)
• Adspace Shopping Centers
• Average household income indexes 175 versus national average….very upscale
• Audio/video vs. static
• Consumers are three times more likely to look at place based signage in motion vs. static (Envirosell)
• Consumers view the Smart Screens
•  Nielsen research shows 65% of mall visitors view the Smart Screens and 35% of them remember each commercial on average
• Consumers purchase from the Smart Screens
• 17% of women purchase an item promoted on the Smart Screen in a given trip