This site requires Flash plug-in to view - Click here to download.

More Research Highlights

  • Why Shopping Centers?
    • After home and work, the average American spends more time in the mall than anywhere else
    • The average mall shopping trip is 87 minutes
  • Adspace Shopping Centers
    • Average household income indexes 175 versus national average….very upscale
  • Audio/video vs. static
    • Consumers are three times more likely to look at place based signage in motion vs. static
  • Consumers see the “Smart Screens”
    •  Nielsen research shows 47% of mall visitors view the “Smart Screens” and 34% of them remember each commercial on average
  • Consumers purchase from the “Smart Screens”
    • 17% of women purchase an item promoted on the “Smart Screen” in a given trip
  • The “Smart Screens” enhance the shopping experience
    • 56% of mall visitors say the “Smart Screen” makes them more likely to shop at that mall
  • Mall visitors remember commercials on the “Smart Screen”
    • 65% of teens remembered a Nintendo commercial in a recent exit study