ABOUT US

Adspace Networks, Inc. is the owner and operator of the Adspace Digital Mall Network, a network of 1,400 in-mall digital billboards that show the day’s best values. Currently in 105 Class-A malls across the United States in 39 top DMA’s, the network consists of 1,400, eight and nine foot tall audio/video plasma displays, called Smart Screens, which are strategically placed in high traffic common areas of the malls.

The screens play a constantly-repeating programming loop that is a mix of editorial content, mall events, and paid advertising messages. The first editorial program is called "Today's Top Ten", which shows the top ten deals in the mall each day. The program encourages all mall retailers to compete for editorial coverage on the screens by submitting their best deals including original prices and total savings. Adspace’s editorial department then chooses the 10 best deals for each mall and produces a 12-second spot for each deal. The second editorial program called “Essentials”, is a collection of seasonal items selected by the editorial director. “Essentials” is designed to attract mall shoppers with highlights that engage and inform. Because the selected items for these programs are editorial content, retailers do not pay for space or production.

The Adspace Digital Mall Network reaches broad demographics that mirror the mall population. It is particularly efficient at reaching teens and young adults of both genders. On a cost-per-thousand impressions basis, the Adspace Digital Mall Network is efficient…it is dramatically less expensive than television, newspapers or radio, and comparable to static outdoor advertising. Mall visitors are extremely responsive to the on-air content…in recent exit interviews, 17% of women actually purchased items promoted on the Smart Screens during that visit…they are clearly watching, and see the adjacent advertising. Importantly, the Adspace Digital Mall Network has significant reach…currently, the network reaches over 100 million mall visitors each month.