NEW YORK – May 23, 2013 - Adspace Digital Mall Network, the biggest digital place-based network in Nielsen’s Fourth Screen Network Audience Report, found a spike in viewership: 82% of all mall shoppers viewed the Adspace screens, up from 66% in 2011. Four week reach increased to 25% of adults 18-49 in the Adspace universe of 45 top DMAs when the Nielsen notice rate is applied to Scarborough mall visitor data. This is up from 21% two years earlier. Nationwide, Adspace reaches 16% of adults 18-49.
SUSAN DANAHER, FORMER CEO OF DIGITAL PLACE-BASED ADVERTISING ASSOCIATION (DPAA), JOINS ADSPACE DIGITAL MALL NETWORK
NEW YORK – March 14, 2013 – Susan Danaher, Former President and CEO of the Digital Place-Based Advertising Association (DPAA) has joined the Adspace Digital Mall Network as the Executive Vice President and Chief Revenue Officer.
Allows Consumers to Tap or Snap™ Smart Screens for Brand Specific, Mobile Content
NEW YORK – March 11, 2013 – Today, Adspace Digital Mall Network announced that the company is collaborating with Blue Bite, the Mobile Standard in Out-of-Home™, to install Near Field Communication (NFC) technology into 140 malls of the extensive 206 mall national network. This addition will further increase mall shoppers’ mobile interaction with Adspace Networks’ digital Smart Screens.
ADSPACE DIGITAL MALL NETWORK PARTNERS WITH ACCUWEATHER TO DELIVER CUSTOM WEATHER CONTENT TO DIGITAL MALL NETWORK
NEW YORK – January 28, 2013 – Adspace Networks is partnering with AccuWeather, the leading multimedia weather information source worldwide, to bring local weather forecasts to the Adspace Digital Mall Network nationwide.
AccuWeather will provide mall-specific content including daily weather reports and automated updates for weather alerts such as Severe Weather (snow/rain), Pollen Count, or an Excessive Heat Advisory.
Premier Publisher Partners Second Magazine Title with Adspace
NEW YORK – December 10, 2012 –Condé Nast Traveler, one of the most trusted names in travel, is providing exclusive holiday content across the Adspace Digital Mall Network.
The Adspace creative team has brought the pages of the magazine to life in 207 malls nationwide. Condé Nast Traveler’s Word of Mouth Editor Eimear Lynch is featured speaking to shoppers about some of the most luxurious winter destinations covered in the December issue. The three featured locales include the St. Regis Resort in Aspen, Colorado; Golden Eye Resort in Jamaica and Mexico City, Mexico.