The Smart Screen program schedule is designed to deliver an entertaining mix of content and advertising. Content from The Smart Screen Style Experts includes DealBreakers, which shows the hottest items on sale in the mall that day; Trend Alert, a feature that highlights the newest trends in fashion; and Essentials, bringing consumers the very best must-have items in the mall. Exclusive content from Lucky Magazine provides shoppers with unique insights into the world of shopping and celebrities. Finally, each mall operator is provided time to promote their own events and activities on The Smart Screens. All of these pieces play in a loop which changes weekly.