OUR NETWORK AUDIENCE
Our network delivers a young, upscale audience who are in a positive mindset. To attract this audience we program our screens with an engaging mix of millennial-focused editorial content, and relevant advertising. This combination of mindset, content, and advertising results in an average ad recall of 43%.
Over the last several years major mall developers have invested billions to evolve the mall experience with a focus on lifestyle, food, fashion and entertainment. These premier malls are where you’ll find our screens, and our network is a key element to this evolved experience.
Now that we’re in 300+ of these premier malls, we reach 71 million unique customers every four weeks* and that number will continue to grow as we expand our footprint with new malls in new markets. This makes our reach larger than any cable network in the country.
THE MALL IS A GREAT PLACE TO BE
In an era of ever-increasing media fragmentation it can be difficult to reach large audiences quickly – but we do, and efficiently! Not to mention, our audience is in a good mood, open to messaging, and close to the point-of-sale with no way of skipping, blocking, or fast forwarding through our ads.
ENGAGING SHOPPER-CENTRIC CONTENT
We schedule our network to alternate advertising with our engaging, shopper-centric content. Designed to enhance the mall visit, this programming spans fashion, beauty, entertainment, as well as hyper-local sale and social media feeds. With partners that include Hearst, AccuWeather, NowThis Media, and others, our content is designed to draw shoppers’ attention to the screens and compliment -rather than compete- with the phones in their pockets.