Adspace Names New Head of Digital Engagement
NEW YORK – February 22, 2017 – Adspace has hired Ian Mirmelstein as the SVP of Digital Engagement. This is a newly created position at Adspace, designed to bridge the digital world and OOH advertising through data and technology innovations.
“In response to shifting advertiser needs, Adspace continues to evolve its DOOH platform to provide engaging video solutions for its’ clients. Increasingly, we are seeing an appetite for vertical video, mobile activation, crowd analytics and the infusion of data and attribution into our scale product. We look forward to Ian’s leadership and guidance as the marketplace moves towards increased programmatic buying, cross-screen planning and a video agnostic approach.”
– Eric Steinert, Adspace EVP & CRO.
Mirmelstein comes to Adspace with vast knowledge of the digital space. Over the past 15+ years he has held sales, strategy and business development roles for media companies, agencies and ad-tech firms – some of which include: Microsoft, AT&T, Innovid and The New Republic.
In this new role Mirmelstein will work to define and execute Adspace’s digital strategy with a focus on the company’s mobile and programmatic efforts.
About Adspace Networks, Inc.
Adspace Networks, Inc. owns and operates Adspace Mall Networks, the largest digital place-based video network in the country (Nielsen). Located in America’s premier shopping destinations the Adspace Mall Networks consist of video screens throughout the mall corridors and dining areas. With over 3,600 screens, these networks cover 72% of the U.S. population and represent 98% of all digital screens in the mall space. Combined, both networks reach 71 million unique visitors every four weeks, and are particularly effective at reaching on-the-go consumers in a positive frame-of-mind and open to messaging.