News & Press

Adspace Networks Launches Adspace Studios

Press Releases

THE DIGITAL OUT-OF-HOME VIDEO NETWORK DEBUTS CONTENT STARRING TOP INFLUENCER JULIA ENGEL; TONE IT UP FOUNDERS TO STAR IN JANUARY CONTENT Adspace, the country’s largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development. Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content […]

Adspace Forges into Digital Innovation Including Programmatic with New SVP Hire

Press Releases

Former Ad Ops lead at Shazam, Pete Miles, joins Adspace as SVP, Ad Platform and Operations. Prior to joining Adspace, Mr. Miles played a central role in Shazam’s successful transition to an ad-supported model. During this tenure, he was responsible for overseeing campaign management, revenue operations and ad technology, and was instrumental in the formation […]

Outdoor Advertising Braced for its Programmatic Moment

Industry News

Article by Digiday. Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. The growing digitization of billboards and the subsequent shift […]

Billboards — yes, billboards — are having a heyday in a digital world.

Industry News

Article by Recode. It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses […]

Digital Tech Lights a Fire Under Out-of-Home Advertising

Industry News

Article from AdAge. Pedestrians in New York’s trendy Soho neighborhood took a test they didn’t sign up for during Fashion Week this August. Digital billboards for New Balance studied people by camera as they approached, then applied AI to decide whether they were wearing typical outfits—or something remarkable enough to highlight live on-screen, accompanied by […]

Adspace Networks hires Senior Vice President of Marketing

Press Releases

Former Us Weekly marketing lead, Heawon Yoo, joins Adspace with a decorated background in integrated marketing spanning the agency world to top-notch entertainment brands. Ms. Yoo is an integrated marketing specialist with over 20 years of experience. Her career began on the agency side, spending 10 years at major NYC agencies including BBDO and Deutsch […]

Adspace Announces New CEO

Press Pickup

Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, today announces the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company.

Vistar Media Debuts Digital OOH Marketplace that Blends Automation and Customization

Press Pickup

Marketplace Deals, says Vistar in a press release, allows out-of-home media owners like Adspace, Captivate, Clear Channel Outdoor, Lamar, TouchTunes and ZOOM Media to “highlight the value of their unique inventory directly to digital buyers” and on the flip side lets media owners maintain control and transparency over the buy.

Vistar Media Unveils Digital Out-of-Home Deals

Press Pickup

New York: Vistar Media, a technology company bridging the space between advertising ecosystems, consumer movement patterns and purchase behavior, today announced the launch of Marketplace Deals, allowing buyers and sellers to create private marketplace deals for digital out-of-home (DOOH) campaigns through the Vistar platform.

Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

Press Pickup

“Giving media owners (like Clear Channel, Lamar, Adspace, and others) a way to merchandise their inventory and provide custom packages tailored to the needs of self-service buyers brings OOH one step closer to having all of the programmatic capabilities of online advertising”, Michael Provenzano, co-founder and CEO, Vistar Media, tells ExchangeWire.

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