News & Press

Vistar Media Unveils Digital Out-of-Home Deals

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New York: Vistar Media, a technology company bridging the space between advertising ecosystems, consumer movement patterns and purchase behavior, today announced the launch of Marketplace Deals, allowing buyers and sellers to create private marketplace deals for digital out-of-home (DOOH) campaigns through the Vistar platform.

Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

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“Giving media owners (like Clear Channel, Lamar, Adspace, and others) a way to merchandise their inventory and provide custom packages tailored to the needs of self-service buyers brings OOH one step closer to having all of the programmatic capabilities of online advertising”, Michael Provenzano, co-founder and CEO, Vistar Media, tells ExchangeWire.

Vistar Media Launches Private Marketplace Deals For DOOH

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Marketplace Deals allows out-of-home media owners like Adspace, Lamar, TouchTunes, ZOOM Media, and others to maintain control and transparency while still taking advantage of the efficiency of transacting automatically through the Vistar platform.

Vistar Media Launches Private Marketplace Deals for Digital Out-of-Home

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“We continue to see high-interest from digital & programmatic teams for an automated means to access our unique inventory, tailored to a brand’s specific audience targeting needs,” said Ian Mirmelstein, Senior Vice President, Digital Engagement, Adspace. “Vistar’s digital-out-of-home PMP will provide the seamless execution and accurate, real-time reporting that these buyers are accustomed to; a […]

How to De-Mystify Digital Out of Home

Industry News

As technological advancements and big data change the ability of legacy media to compete in the new ecosystem, we are finding that digital out of home (DOOH) is becoming a competitive option for advertisers and brands. But how does one overcome old mindsets, ingrained buying prejudices and still-to-be-solved challenges in this space? That was the focus of a recent Advertising Club panel titled De-Mystifying Digital Out of Home. From the agency side, Andea Campbell, Partner and Director, Analytics & Insights, MEC and from the platform side, Ian Mirmelstein, Senior Vice President, Digital Engagement, AdSpace Networks shared their views on the opportunities, challenges and future of DOOH./

How DOOH network operator Adspace uses data to target shoppers in malls (Media Village)

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“Advertising on our screens is similar to re-targeting or intender cookie pools online. In the digital world, every advertiser is competing for the consumer who has been to their website or shown a behavior that indicates purchase intent, because that visitor is more likely to purchase. So, too, are visitors to a mall indicating their purchasing intent.”

Adspace Networks’ Ian Mirmelstein on Targeting “Decision Making Moments”

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Ian Mirmelstein chats with Media Village about his new role & initiative – how he’s leading the transformation of Adspace into a digital & programmatic vehicle.

This Startup Offers Advertisers An Out-Of-Home Answer For Ad Blockers

Industry News

Check out how Adspace is utilizing Mira’s crowd analytics solution to optimize creative messaging & maximize efficiencies for their advertisers.

Adspace Names New Head of Digital Engagement

Press Releases

Expands Data Measurement & Audience Insights for DOOH

Ian Mirmelstein joins @AdspaceNetworks

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Adspace has hired Ian Mirmelstein as SVP of Digital Engagement. This is a newly created position at Adspace, designed to bridge the digital world and OOH advertising through data and technology innovations.

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