News & Press

Vistar Media Launches Private Marketplace Deals For DOOH

Press Pickup

Marketplace Deals allows out-of-home media owners like Adspace, Lamar, TouchTunes, ZOOM Media, and others to maintain control and transparency while still taking advantage of the efficiency of transacting automatically through the Vistar platform.

Vistar Media Launches Private Marketplace Deals for Digital Out-of-Home

Press Pickup

“We continue to see high-interest from digital & programmatic teams for an automated means to access our unique inventory, tailored to a brand’s specific audience targeting needs,” said Ian Mirmelstein, Senior Vice President, Digital Engagement, Adspace. “Vistar’s digital-out-of-home PMP will provide the seamless execution and accurate, real-time reporting that these buyers are accustomed to; a […]

How to De-Mystify Digital Out of Home

Industry News

As technological advancements and big data change the ability of legacy media to compete in the new ecosystem, we are finding that digital out of home (DOOH) is becoming a competitive option for advertisers and brands. But how does one overcome old mindsets, ingrained buying prejudices and still-to-be-solved challenges in this space? That was the focus of a recent Advertising Club panel titled De-Mystifying Digital Out of Home. From the agency side, Andea Campbell, Partner and Director, Analytics & Insights, MEC and from the platform side, Ian Mirmelstein, Senior Vice President, Digital Engagement, AdSpace Networks shared their views on the opportunities, challenges and future of DOOH./

How DOOH network operator Adspace uses data to target shoppers in malls (Media Village)

Press Pickup

“Advertising on our screens is similar to re-targeting or intender cookie pools online. In the digital world, every advertiser is competing for the consumer who has been to their website or shown a behavior that indicates purchase intent, because that visitor is more likely to purchase. So, too, are visitors to a mall indicating their purchasing intent.”

Adspace Networks’ Ian Mirmelstein on Targeting “Decision Making Moments”

Press Pickup

Ian Mirmelstein chats with Media Village about his new role & initiative – how he’s leading the transformation of Adspace into a digital & programmatic vehicle.

This Startup Offers Advertisers An Out-Of-Home Answer For Ad Blockers

Industry News

Check out how Adspace is utilizing Mira’s crowd analytics solution to optimize creative messaging & maximize efficiencies for their advertisers.

Adspace Names New Head of Digital Engagement

Press Releases

Expands Data Measurement & Audience Insights for DOOH

Ian Mirmelstein joins @AdspaceNetworks

Press Pickup

Adspace has hired Ian Mirmelstein as SVP of Digital Engagement. This is a newly created position at Adspace, designed to bridge the digital world and OOH advertising through data and technology innovations.

Adspace Networks Enlists SessionM to Gain Insights on Consumer Awareness, Recall, Intent

Press Releases

NEW YORK, July 29, 2016– Adspace Networks, Inc., which owns and operates Adspace Mall Networks, the largest digital place-based video network in the country, announced today that it has begun working with SessionM to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of […]

ScreenMedia Daily: Adspace Partners with SessionM to Track Recall and Purchase Intent

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Case Studies Demonstrate Impact of Video Ads in Shopping Malls to Gauge Consumer Awareness, Recall, and Intent

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